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This video has not been up very long. We have posted it on our Facebook page, Linkedin and a few tweets on Twitter and it already has over 1000 views.

If you are also interested in figuring out if you have online assets or liabilities check out this video. In it, you will also find out which assets you should be building first.

Let me know if you have any questions. You can post them below or email us.

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We answer this question all the time… or more like, we consult on this answer all the time.

The visual look and feel of your brand on Facebook is just as important as the words that you post. As we surf Facebook business pages, we see a lot of pages that are incongruent to either what the company is sell or the type of demographic they are trying to reach.

Listen to this video as Kayli shares: What types of photos you should be posting on Facebook.

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The “Pay-it-Forward” mindset is infused into our hearts & business model.

When you invest in our services and programs, you’re not only growing your business, you are also helping to support entrepreneurs and youth in our community and developing countries.

One of our partners is KIVA.

We LOVE Kiva! To date, we have loaned to 56 business owners. With as little as $25 bucks, you can make a life-changing loan to an entrepreneur to help them create opportunities for themselves, their families and alleviate poverty throughout the world. What’s incredible is that once the loan is repaid back to you, you get a chance to loan it to another entrepreneur. It truly is the gift that keeps on giving!

Want to help us? You can actually join the team right here in Prince George! Click here to find out more.

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Shauna will be speaking Prince George Chamber of Commerce tomorrow. Make sure you sign up because there are limited seats.

In the meantime, check her latest video on “How to Get more Visibility in a Smaller Community”

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Back for another week. Have you ever wondered… How Often You Should Post on Facebook?

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BY MICK HARPER | CREATIVE DIRECTOR

One of the great things about watching the Olympics are the inspirational stories you hear about struggle and triumph. It makes us feel like anything is possible. As a creative storyteller and digital producer, I can’t help noticing the different themes as we watch world class athletes compete and fulfill their lifelong dreams of winning Olympic medals.

We see the retelling of these stories as they are shared on Facebook, Twitter, and online news sites. There is something to be learned from the Olympic experience that can help you connect with your friends, followers, and ultimately your customers. Sharing the story of your brand or your people helps tell the human side of your company so your customers can feel an emotional connection to you as another human being.

Here are some themes that can help you share your story in a captivating way:

From struggle to triumph – Mikhael Kingsbury dreamed of winning an Olympic medal from the time he was 10 years old. He couldn’t have done it without the support from his father, who taught him the importance of visualization, and his mother, who courageously came to see Mikhael in his first moguls competition while battling thyroid cancer. She had surgery only days before, and was wearing pajamas under her ski suit. From the heartbreak of his mother’s cancer to winning world cups and Silver in Sochi, this story goes from near tragedy to celebration.

Love conquers all – Alexandre Bilodeau is a Canadian hero after winning back-to-back gold medals in Olympic moguls in 2010 and 2014, but his hero is his older brother Frederic, who has cerebral palsy. Alex dedicated his first gold medal to Frederic in 2010, and after winning gold at Sochi, he interrupted his own interview to give Frederic a hug. It is for Frederic that Alex pushes himself so hard to realize his dreams, something that is far beyond the grasp of Frederic.

It’s not whether you win or lose, it’s how you play the game – Justin Wadsworth, head coach for the Canadian cross country ski team, helped a Russian skier who had crashed and broke one of his skis. Wadsworth ran up to him with a replacement ski so he could finish the race. Incidentally, Wadsworth is originally from California and competed on Team USA. His incredible act of sportsmanship also deflates the USA/Russia cold war rivalry in sport.

The point is, each one of these stories inspire an emotional connection to anyone watching. They are incredible.

Maybe you have an incredible story to tell of your own, one of struggle and triumph as you overcome obstacles in the the pursuit of success. Maybe your story is totally different from the themes I have illustrated here, but this is a good place to start. What’s your story?

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I get asked this question over and over again… Watch episode #2 to find out how marketing in smaller communities (under 100,000) is DIFFERENT than in larger urban centres.

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And it begins! We have been working hard at Live Work ‘Studios’ producing a series of videos for you.

The first one comes from our Social Media Trainer, Kayli Vandermeer. A question we get often: How do you share the role of social media? Watch and find out

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BY SHAUNA HARPER | DIGITAL MARKETING STRATEGIST

We have worked with a number of resource based companies in Northern BC that have been able to offset the investment of their marketing strategy (video production, website development, promotional materials) by using the Northern Development Initiative Trust’s “Competitive Consultant Rebate” program.

Once you figure out if your company qualifies, there is an application process to go through. We often help our clients by structuring our proposals to answer many of the questions the application requires. However, your company still needs to apply directly. You can check out their website to view their different programs, rebates and whether your company qualifies.

Although you can also go onto the website to find out more about them, today I came across an article in Business in Vancouver where they covered a quick Q&A on Janine North, the CEO of NDIT.

In the article, she discusses in a nutshell what the trust does for the Northern region, how it is here to help our economy and how they still have $218 million in the bank.

Don’t miss this article. Check it out here

 

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Thanks to CKPG for featuring this on last night’s news. Check out the video here:

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Contact

Phone: 250.596.5250 - Studio Location: 1255 Fourth Ave, Prince George, BC. - Mailing Address: PO Box 12025, Prince George, BC V2L 0A8

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