BY MICK HARPER | CREATIVE DIRECTOR
One of the great things about watching the Olympics are the inspirational stories you hear about struggle and triumph. It makes us feel like anything is possible. As a creative storyteller and digital producer, I can’t help noticing the different themes as we watch world class athletes compete and fulfill their lifelong dreams of winning Olympic medals.
We see the retelling of these stories as they are shared on Facebook, Twitter, and online news sites. There is something to be learned from the Olympic experience that can help you connect with your friends, followers, and ultimately your customers. Sharing the story of your brand or your people helps tell the human side of your company so your customers can feel an emotional connection to you as another human being.
Here are some themes that can help you share your story in a captivating way:
From struggle to triumph – Mikhael Kingsbury dreamed of winning an Olympic medal from the time he was 10 years old. He couldn’t have done it without the support from his father, who taught him the importance of visualization, and his mother, who courageously came to see Mikhael in his first moguls competition while battling thyroid cancer. She had surgery only days before, and was wearing pajamas under her ski suit. From the heartbreak of his mother’s cancer to winning world cups and Silver in Sochi, this story goes from near tragedy to celebration.
Love conquers all – Alexandre Bilodeau is a Canadian hero after winning back-to-back gold medals in Olympic moguls in 2010 and 2014, but his hero is his older brother Frederic, who has cerebral palsy. Alex dedicated his first gold medal to Frederic in 2010, and after winning gold at Sochi, he interrupted his own interview to give Frederic a hug. It is for Frederic that Alex pushes himself so hard to realize his dreams, something that is far beyond the grasp of Frederic.
It’s not whether you win or lose, it’s how you play the game – Justin Wadsworth, head coach for the Canadian cross country ski team, helped a Russian skier who had crashed and broke one of his skis. Wadsworth ran up to him with a replacement ski so he could finish the race. Incidentally, Wadsworth is originally from California and competed on Team USA. His incredible act of sportsmanship also deflates the USA/Russia cold war rivalry in sport.
The point is, each one of these stories inspire an emotional connection to anyone watching. They are incredible.
Maybe you have an incredible story to tell of your own, one of struggle and triumph as you overcome obstacles in the the pursuit of success. Maybe your story is totally different from the themes I have illustrated here, but this is a good place to start. What’s your story?