Facebook has of course changed things up… again! Do you want the bad news first or the good news? Personally I like the bad news first, so here goes:
Facebook has tweaked their News Feed algorithm and starting yesterday you will begin to see more “text-only” posts from friends in your News Feed. The bad news is that you will see less text-only posts from business pages in your newsfeed.
But, it is not all bad news. If you have trained with us, you know how much we don’t like “text only” posts anyways.
The Good News?
The good news is that they have also announced they will start to push more “link-share” posts from Business Pages into the News Feed of our fans. So the question now is – Are you doing “link-share” posts?
What is a link-share post?
Notice how there is an image in the post as well as the title and description text below the image? That’s a “link-share” post.
How to Create a Link-Share Post
Many, if not most people, are doing this already… especially if you were trained by us. But I wanted to make sure you were aware of the slight tweak.
When you add a link to a status update, the image with the title and description should automatically generate, thus giving you a “link-share” post… BUT, what you also want to do (and this is the step that we didn’t notice before!) is go back and delete the link in the status update box because all you need is the image (with the description) since they are clickable.
I actually never realized you could delete the link and it would still embed! Makes it nice and clean looking as a post as well. I always thought you had to leave the ugly link in the post.
NOTE: This means that the link you are providing should have a nice big picture that is engaging… so not an ad from the side column of the newspaper/website of the link, but an actual photo that applies to why you are sharing. If it doesn’t, then you should upload a photo and still provide the link.
Couple of reasons why this is good for Page Owners:
- The image takes up more room in the News Feed
- Images are more eye-catching and interesting (than just plain old text posts)
- According to FB: “These posts get more engagement (more likes, comments, shares and clicks)
- AND NOW, Facebook will promote these more to your fans than any other posts.
Elephant in the Room
As much as FB is sharing this great tip with us. Many of you might have already heard about the massive changes that happened the beginning of Dec 2013. As a company that teaches online marketing engagement, we were very frustrated to hear that organic reach has once again declined even MORE. This means that only a fraction (5-maybe 20%) of your fans will see your post in their News Feed… even if they have “liked” your page.
We have now changed gears a bit and will now be also teaching how to leverage Facebook advertising and promoting of your posts.
Those that have heard me teach before know how much I don’t like placing paid ads on a platform that is about social engagement. However, it has become very clear that Facebook is still an important platform for many businesses (again… NOT ALL.. but many… especially in Prince George!). The best way to get traction and engagement on Facebook is to learn how to promote your posts through paid advertising.
Our month of January has already been filled with re-training of many of our clients around the different kinds of ads you can place to get more visibility.
Let us know if we can help.by